1.1 Background of the Study
Rural development encompasses efforts to improve the quality of life and economic well-being of people living in rural areas. Films, as a medium of mass communication, play a crucial role in promoting rural development by raising awareness, inspiring change, and fostering community engagement. In Kachia Local Government Area, Kaduna State, where rural challenges such as poverty, lack of infrastructure, and illiteracy persist, films have been utilized to disseminate information on agricultural practices, health, and education (Yusuf & Ibrahim, 2024). Studies suggest that films not only educate but also motivate rural populations to adopt development-oriented practices, bridging the information gap between rural and urban communities (Garba, 2023).
1.2 Statement of the Problem
Despite efforts to address rural development challenges, many rural communities in Kachia remain underserved. Films hold the potential to complement traditional development approaches, but their role in promoting rural development in the area remains underexplored. This study seeks to assess the effectiveness of films as a medium for rural transformation (Muhammad, 2023).
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
This study highlights the potential of films as a tool for rural development, offering insights for stakeholders in leveraging media to address challenges in rural areas.
1.7 Scope and Limitations of the Study
The study focuses on the use of films in promoting rural development in Kachia Local Government Area, Kaduna State.
1.8 Operational Definition of Terms
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